Joseph B Napolitano, Senior Creative Director
8/1995 - Present
Publishers Clearing House
Port Washington, New York
Marketing expert with one of the most famous and successful direct marketing companies in the world. Responsible for the development of all online content including, the promotional strategy, sweepstakes development, website/microsite, customer acquisition, retention and email marketing initiatives. Strong leader focused on empowering and motivating staff.
- Started online division generating $0 in revenue in 1995 and built it into a $75 million business in 2006.
- Currently tasked with building it into a $140 million business by 2009.
- Led team that converted all creative to an XHTML/CSS standard and combined it with a dynamic database so user experience can be skinned and tailored to individual user, customer segments and promotional strategy.
- A big thinker that can come up with the big idea and execute the details.
Specialties:
Sweepstakes Promotions Expert, Email Marketing, Product Promotion, User Experience/Dynamic Pathing, Web Usability Standards (XHTML/CSS), Customer Acquisition, Point of Purchase Towson University '90
Major: Business Administration
Minor: Graphic Design
Member of the Towson University lacrosse team